Intra-frame coding is a data compression technique used within a video frame, enabling smaller file sizes and lower bitrates, with little or no loss in quality. Since neighboring pixels within an image are often very similar, rather than storing each pixel independently, the frame image is divided into blocks and the typically minor difference between each pixel can be encoded using fewer bits.

Intra-frame prediction exploits spatial redundancy, i.e. correlation among pixels within one frame, by calculating prediction values through extrapolation from already coded pixels for effective delta coding. It is one of the two classes of predictive coding methods in video coding. Its counterpart is inter-frame prediction which exploits temporal redundancy. Temporally independently coded so-called intra frames use only intra coding. The temporally coded predicted frames (e.g. MPEG's P- and B-frames) may use intra- as well as inter-frame prediction.

Usually only few of the spatially closest known samples are used for the extrapolation. Formats that operate sample by sample like Portable Network Graphics (PNG) can usually use one of four adjacent pixels (above, above left, above right, left) or some function of them like e.g. their average. Block-based (frequency transform) formats prefill whole blocks with prediction values extrapolated from usually one or two straight lines of pixels that run along their top and left borders.

The term intra-frame coding refers to the fact that the various lossless and lossy compression techniques are performed relative to information that is contained only within the current frame, and not relative to any other frame in the video sequence. In other words, no temporal processing is performed outside of the current picture or frame. Non-intra coding techniques are extensions to these basics. It turns out that this block diagram is very similar to that of a JPEG still image video encoder, with only slight implementation detail differences.

Inter frame has been specified by the CCITT in 1988–1990 by H.261 for the first time. H.261 was meant for teleconferencing and ISDN telephoning.